The BUT in Information and Communication offers three courses of specialisations from the first year on:
- Communication in organisations: COM
- Digital information in organisations: INO
- Advertising: PUB
- Communication in organisations: COM
Training multi-disciplinary professionals in the field of internal and external communication in all types of organisations. Graduates set strategic communication policy, implement communication resources (media, print, digital and events) and manage relations with service providers.
- Digital information in organisations: INO
INO BUT graduates are experts in digital information gathering, processing and distribution tools. They learn how to adapt and develop communication tools and systems and coordinate information strategy. The INO BUT is also offered as an apprenticeship in the second and third years.
Training general advertisers working in advertising consultancies (advertising, digital marketing) or with advertisers (company or community). Graduates plan, design and implement advertising campaigns and brand strategies in all media (TV, radio, display advertising, digital and social media, etc.) according to the organisation’s marketing strategy.